Marketing Communications Policy

LFG Corporation (“Rooted”) endeavors to respect your communications preferences. This page addresses Rooted's practices regarding information collected from users of the web properties of Rooted, including but not limited to all main and subdomains of heyrooted.com and rooted.nyc (collectively, the “Site”). 

This Marketing Communications Policy is incorporated into Rooted's Terms of Use for the Site by reference, as if set forth fully therein, which must be reviewed and accepted by you.

The Site is not intended for children under the age of 13. We do not knowingly collect personal information online from visitors in this age group.

If you have any questions about our policies, please contact us at compliance@heyrooted.com. By providing your personal information to Rooted, you signify your acceptance of the Terms of Use and agree that Rooted may collect, use and disclose your personal information as described herein.

Marketing Communications

Opt-In Consent

By providing your contact information and opting into our marketing communications, you agree to receive promotional messages from Rooted via email or text (SMS). These messages may include product updates, special offers, and other relevant information. Consent to receive marketing messages is not a condition of purchase.

To opt-in, you must:

• Provide explicit consent where required.
• Be over 16 years of age.

Frequency and Content

Marketing communications will not exceed three messages per week, unless otherwise specified during the opt-in process. Messages may include:

• Promotions or discounts.
• Updates about new or existing products and services.
• Information tailored to your preferences or past interactions with us.

Data Management and Scrubbing

We value your privacy and take steps to ensure responsible use of your data:

• Data Security: Your information is securely stored and handled in accordance with our Privacy Policy.
• Third-Party Sharing: We do not sell or share your information with third parties without your consent.
• Scrubbing of Reassigned Numbers Database (RND): We use the Reassigned Numbers Database to identify and remove disconnected or reassigned phone numbers, ensuring that marketing texts are sent only to the intended recipient.

Opt-Out and Revocation of Consent

You may opt-out of marketing communications at any time by:

• Replying “STOP” to any text message.
• Clicking the "Unsubscribe" link in any email.
• Contacting customer support at privacy@heyrooted.com.

Once your opt-out request is processed, you will no longer receive marketing communications. However, you may still receive transactional or account-related messages as necessary.

Compliance and Enforcement

We follow all commercially reasonable processes and best efforts to adhere to all applicable regulations, including but not limited to:

• The Telephone Consumer Protection Act (TCPA).
• The CAN-SPAM Act.
• Federal Communications Commission (FCC) guidelines.
• Self-regulatory requirements administered by CTIA, a trade association which represents the US wireless communications industry.
• CITA’s Short Code Monitoring Handbook, available at https://api.ctia.org/wp-content/uploads/2024/01/CTIA-Short-Code-Monitoring-Handbook-v1.9-FINAL.pdf
• CTIA’s Messaging Principles and Best Practices, available at https://api.ctia.org/wp-content/uploads/2019/07/190719-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf 

Our marketing practices are regularly reviewed to ensure compliance, and we may revise these terms as necessary to meet regulatory requirements.

Limitations and Indemnification

Rooted is not responsible for any delays or failures in message delivery caused by third-party carriers or technical issues. By opting in, you agree to:

• Ensure the contact information you provide is accurate and up to date.
• Indemnify Rooted against claims resulting from your failure to update your information or revoke consent properly.

Updating this Marketing Communications Policy

We reserve the right to change, modify, add, or remove portions of this Marketing Communications Policy at any time. Changes will be posted in this document and take effect immediately upon publication. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Marketing Communications Policy will be considered your consent to those changes and constitutes acceptance of the updated terms.

Questions or Concerns

If you have any feedback, questions, or concerns regarding marketing communications or this policy, please send us a detailed message to compliance@heyrooted.com; we will make every effort to resolve your concerns.

Last Updated: 2/3/2023