Our Story

We firmly believe in the positive mental, emotional and physical health benefits associated with having nature in your home.

Why we started a plant business

Rooted was started in 2018 to reconnect people to nature. Plants aren’t just beautiful things that make our spaces look and feel great, they’ve been scientifically proven to better your health and happiness as well.

We exist to make the plant-buying experience more fun, convenient and accessible in the most sustainable way possible.

Rooted got its start by throwing “plant parties” out of a Brooklyn apartment, and personally delivering plants by hand.

By 2020, the team had been operating three stores in NYC.

We're still learning & building

We no longer have retail locations and have since moved 100% of our services online.

However, tens of thousands of happy customers later, we’re psyched to be providing the service that we do: affordable plants homegrown at our greenhouse in Central Florida, along with fresh, educational content to guide you on your journey.

We promise to continue having our customers in mind while we keep building towards our mission in reconnecting people to nature.

Here's to greener thumbs, greener minds, and a greener world.