When we first moved to New York, we felt disconnected from the lush environments we were so used to in California and Hawaii, having instead replaced it with this urban jungle we also know and love. Buying plants for our space helped fill that void.

We started Rooted in 2018 to reconnect people to nature. Plants aren’t just beautiful things that make our spaces look and feel great, they’ve been scientifically proven to better your health and happiness as well.

The entire process was difficult to say the least. Finding plants was one thing, but getting them home another, and taking care of them? Nearly impossible at first.

That’s why we decided to create a one-stop shop that would make the plant-buying experience more fun, convenient and accessible in the most sustainable way possible.

We got our start by throwing what we liked to call “plant parties” out of our Brooklyn apartment, and personally delivering plants by hand.

By 2020, we had learned tremendously from two years spent getting dirty in the industry and having opened three stores across NYC.